Cloth concept book for the very young filled with colorful characters and paired with rattle handles.

Cloth concept book for the very young filled with colorful characters and paired with rattle handles.

Designed to support babies as they build head, neck, and upper body strength as they grow, these interactive cloth play books with lift-the-flap surprises and a mirror fold flat or form a soft playhouse.

Designed to support babies as they build head, neck, and upper body strength as they grow, these interactive cloth play books with lift-the-flap surprises and a mirror fold flat or form a soft playhouse.

With bright, colorful illustrations, soft pages for little hands, teethers and a crinkle effect, these gentle stories are ideal for little ones.

With bright, colorful illustrations, soft pages for little hands, teethers and a crinkle effect, these gentle stories are ideal for little ones.

Meet Cat, Tortoise, Dog, and Goldfish, then flip to the other side to see them all together at home.

Meet Parrot, Lion, Elephant, and Crocodile on one side, and find them all in the jungle scene on the other side.

First cloth book for baby – cuddle, read, share and learn. The ribbon loop makes it easy to link to a car seat. play pen etc.

An adorable hand puppet, story book and cuddly toy - all in one! Make the kitten come alive as you follow the prompts in the story to dance and drink and snuggle. Follow the prompts in the story to make her come alive!

Baby Bear wants to play! But all his friends are busy!

Baby Duckling has lost his mama! Who will help him find her?

These first milestone books entrance baby, introduce concepts, encourage a love of reading - and offer photo opportunities!

Friends have a way of making things better when you wake up grumpy!

Steady Sloth shows his friends that good things come from taking it slow and steady.

Cautious Chameleon didn’t want to stand out, but being the same doesn’t always feel right.

Everyone scares Scaredy Cat, but things aren’t always what they seem.

Is Gregory riding the carousel, or spinning on a teacup? Find him having fun at the fair!

Gregory is hiding among the chimpanzees and the lions and the snakes on a jungle expedition!

Zooming on a rocket, catching falling stars – play hide-and-seek with Gregory on his outer space adventure!

Skis, snow, and sleds … can you find Gregory playing on the wintry mountain?

First Focus Frieze titles for babies 3+ months are filled with panels of recognizable, high-contrast black and white images and patterns to aid visual development in the early stages. Gently introduce your baby to numbers and first words with these fold-out, stand-up books, perfect for tummy time!

First Focus Frieze titles for babies 3+ months are filled with panels of recognizable, high-contrast black and white images and patterns to aid visual development in the early stages. Gently introduce your baby to numbers and first words with these fold-out, stand-up books, perfect for tummy time!

Cheeping chicks, baaing lambs, but which baby animal is the cutest?

Goats are bleating, cows are mooing, but who is loudest of them all?

Wild bears growl, lions roar, wolves howl… who is the wildest?

A board series with a mindfulness focus for young children, to encourage a relationship between people and their environment.

These board books are each 3 books in 1 - a shopping game, a shopping story, and a shopping picture dictionary to promote language learning!

These board books are each 3 books in 1 - a shopping game, a shopping story, and a shopping picture dictionary to promote language learning!

These board books are each 3 books in 1 - a shopping game, a shopping story, and a shopping picture dictionary to promote language learning!

These board books are each 3 books in 1 - a shopping game, a shopping story, and a shopping picture dictionary to promote language learning!

With supportive rhyming text this book reassures little ones how much Daddy loves and misses them during the workday, and looks forward to returning home.

Reassuring and nurturing, this gently rhyming story reminds young readers how much Mommy loves and misses them while she's at work, and looks forward to being together at day's end.

Meet an assortment of adorable animals and find out what's happening near the ocean!

Six, simple first concept books for toddlers! With bold, bright illustrations, they are unbreakable and adorable!

Meet an assortment of adorable animals and find out what's happening in the woodland!

Uniquely engaging, interactive concept board books designed especially to encourage independent page-turning and fine motor skills. Can you count? Counting to five is great fun in this bold and bright board book.

Uniquely engaging, interactive concept board books designed especially to encourage independent page-turning and fine motor skills. How do our animal friends move? Can you move that way too?

Uniquely engaging, interactive concept board books designed especially to encourage independent page-turning and fine motor skills. Can you find the red butterfly? Learn the names of basic colors in this vibrant board book.

Learn first colors with this gorgeous board book follow-up to Goodnight, Owl!

Learn to count with this beautifully illustrated book from acclaimed illustrator Clive McFarland. Lift the felt flaps to reveal frogs, mice, and a very cute family of foxes. The beauty of this book likes in the simplicity of the illustrations and the clever use of negative space. Toddlers will enjoy recognizing simple colors and learning to count in this very special book.

Red and yellow and pink and… CHOMP! Uh-oh! Nibbles the book monster has munched his way into a book of colors! Can you catch him before it’s too late?

Join Nibbles for some holly jolly jingle fun – the Christmas countdown has begun!

Look out! Nibbles the book monster has munched his way through this book of numbers! Count along with him as he chomps his way from one to ten … but wherever will he go next?

The secret agents of Veggie Squad will make kids feel amazing! With puns, jokes, and a cheesy sense of humor (!) this boxed-set of board books makes healthy eating the winner in every race.

Be the starring dancer! Leap and twirl, sparkle and shine!

Discover the big moments and daily routines of every toddler's life with lovable animal characters and a playful rhyming text.

Discover the big moments and daily routines of every toddler's life with lovable animal characters and a playful rhyming text. Each story in the series features a child and their very own baby animal.

Discover the big moments and daily routines of every toddler's life with lovable animal characters and a playful rhyming text. Each story in the series features a child and their very own baby animal.

Discover the big moments and daily routines of every toddler's life with lovable animal characters and a playful rhyming text. Each story in the series features a child and their very own baby animal.

Discover the big moments and daily routines of every toddler's life with lovable animal characters and a playful rhyming text. Each story in the series features a child and their very own baby animal.

Baby bunny tries to sleep through a storm but there are so many strange noises outside! Mama reassuringly explains each sound, introducing other animals along the way, and ending with the gentle PIT-A-PAT – the song of Mama’s ever-loving heart.

My First Sports board book series introduces children to a wide range of sports. With basic vocabulary highlighted, a playful rhyming text, and energetic illustrations featuring a diverse cast of characters, these books will have readers ready to play! Team sports are celebrated in this colorful look at football, baseball, soccer, softball, lacrosse, and more.

My First Sports board book series introduces children to a wide range of sports. With basic vocabulary highlighted, a playful rhyming text, and energetic illustrations featuring a diverse cast of characters, these books will have readers ready to play! Whether a fan or a participant, there's lots to learn about the fun to be had in swimming, cycling, diving, rock climbing, and more!

Learn about the creatures who build their own amazing homes.

Peek-through holes reveal the journey from seed to plant.

See into the eggs to discover which animal baby is about to hatch.

Hibernating animals are ready to wake up! Take a peek!

Find the silly monsters hiding here and learn to count as you go!

Discover the world of colors with the clever robots hiding inside!